Time ：2026-07-29 10:14:29
Mid year is not only a turning point for looking back on the past, but also a starting point for accumulating strength and starting again. On July 23-24, the 2026 mid year marketing conference of Jinan Agricultural Group was held in the A1 conference room of the group.
Group leaders, functional departments, technical expert groups, branch offices, and frontline market personnel gathered together to exchange and learn about internal collaboration, product application, technical services, brand marketing, and regional market practices. Through ideological collisions, consensus was reached, and direction was clarified through experience sharing, accumulating strength for the comprehensive promotion of market work in the second half of the year.
01 Unified thinking, starting from understanding each other
At the beginning of the meeting, Mr. Li, the Chairman of the Group, delivered a speech, marking the beginning of the meeting and allowing all farmers to further feel the responsibility and strength on their shoulders.
A combat capable team should not only have a common goal, but also truly know and understand each other. Under the leadership of Cheng Changlei, members of each branch, the general manager of each branch, and newly hired colleagues in 2026 introduced themselves one by one.
The familiar or new faces, as well as the voices from different positions and regions, make it clearer for everyone to see that the development of agriculture is not solely driven by one department or region, but by the collective efforts of every farmer.
Different positions and responsibilities, but everyone has the same identity - a farmer worker; Facing the same goal - to do a good job in the market, to provide solid services, and to bring the value of agriculture to more fields.
02 Strengthen collaboration to make every step smoother
Market work is never a solo operation. Front end market development relies on the collaborative support of various links such as research and development, operation, branding, production, and logistics.
Sun Minglei from the 
R&D Center provided training on user follow-up work, covering the purpose, content, and actual implementation of follow-up. This helped everyone further understand that user follow-up is not only about recording results, but also an important process of listening to market voices, verifying product value, and accumulating frontline experience.
Guo Tao provided a systematic introduction to the relevant products, helping the marketing team further understand the product features and application directions. Only by truly understanding the product can we provide customers with more accurate and targeted solutions based on crop, regional, and field issues.
The sharing of the operation coordination center further connects the internal link from market demand to product delivery.
Wang Xianjuan explained the daily attendance system and travel reimbursement process, enabling the team to improve efficiency through standardization; Du Bei shared about the market objection system, packaging material production, and production cycle to help frontline personnel better understand market feedback and internal connection nodes; Lei Cong explained the ordering and shipping process of the transportation management system to promote more accurate and smooth order execution; Lai Jing conducted training on sales contracts and credit delivery related content, providing clearer guidance for the standardized and safe development of market business.
System is not a constraint, but a guarantee for efficient teamwork. The clarity of every process and the connection of every link are ultimately aimed at enabling the frontline of the market to be more focused and providing faster and more effective responses to customer needs.
03 Focus on marketing and bring brand services to the market
The Brand Planning Department will share information on marketing activities, new media operations, design support, video content, and market policies to provide clearer marketing support paths for various subsidiaries and marketing personnel.
Li Jianyue has organized the marketing activity process, making it more standardized and orderly from pre planning, resource preparation to on-site execution; Li Xiaoxiao shared about new media operations and marketing services, further clarifying how to use content dissemination to amplify market voices and solidify brand influence; Starting from the design process and user feedback video production, Ou Xuyang helps frontline teams organize materials and present effects more efficiently, transforming real field cases into persuasive market content.
Cheng Changlei also explained the market subsidy policy for 2026, helping the team further understand the company's market support direction and enabling each region to carry out market promotion work in a more planned manner based on actual situations.
A brand is not just a slogan, nor a single poster or video, but a long-term accumulation of products, services, cases, and market reputation. The close collaboration between the brand planning department and the frontline market will enable more customers to see, understand, and recognize the professional value of Jinan Agricultural.
04 Deeply cultivate the fields to truly realize the value of products
The value of the product ultimately returns to the field, and the ability of technical services is ultimately reflected in crop performance and planting results.
Yang Xiaofen from the Product Application Department gave a presentation on the full staff incentive policy for product application solutions, encouraging more farmers to actively enter the fields, summarize application experience, and improve crop plans, gradually replicating excellent experiences from a region or a demonstration field to more markets.
Li Kexin shared practical application ideas based on the application of Jinan Agricultural Rooting Products in pepper seedling cultivation. By identifying specific crops and growth stages, we provide a more intuitive understanding of how products can be integrated with field issues, and further strengthen the awareness of marketers to shift from "introducing products" to "providing solutions".
The multiple sharing sessions of the technical expert group have supplemented the marketing team with more systematic agricultural technology knowledge, starting from crop management and field issues.
Zheng Qunlang gave a lecture on common crop problems and corresponding measures, helping everyone improve their ability to judge field issues; Su Juncheng shared about the management of tobacco cultivation, allowing the team to further understand the management priorities of different growth stages of tobacco.
Starting from field pests and diseases and their solutions, Han Xiaohui helps everyone establish a more systematic approach to identifying and responding to pests and diseases; Zhang Kangxun gave lectures on potato nutrition and management, providing professional support for technical services and program promotion in key potato markets; Yang Jingshe combines the main crops in Xinjiang and shares the practical application of Ji Nong Le Tu, forming a closer connection between product characteristics and regional agricultural needs.
From common crop problems to specific crops such as tobacco, chili, potatoes, etc; From pest and disease management to soil improvement and root maintenance, this meeting further strengthened the professional foundation of the team.
What Jinan needs to do is not only to deliver products to the market, but also to deliver technology, solutions, and services to the fields.
05 Communication and Co creation, Making Frontline Experience a Common Wealth
In the marketing communication and sharing forum, the general managers and market leaders of each branch conducted exchanges based on regional characteristics and frontline practices.
Different regions have different crop structures, and different markets have different channel characteristics. However, the goals of facing customers, serving farmers, building demonstration fields, and promoting the implementation of plans are consistent.
A sharing of real experience may provide new ideas for another market; A problem solved in one region may also help other teams avoid detours. Through communication, personal experience becomes team experience, and regional achievements become common market wealth for farmers.
Meetings are not just about 'listening to others', but more importantly, involving everyone, presenting problems, sharing experiences, and settling methods. Only when the upper and lower levels share the same desire and work together can a marketing team that can respond quickly, support each other, and fight together be truly formed.
06 Same Farmers, Same Direction
The two-day meeting covered research and development, operations, branding, product applications, agricultural technology, and market practices, seemingly from different positions, but ultimately aimed at the same goal: better serving the market, better serving customers, and better serving Chinese agriculture.
The research and development of 
gives products more confidence, technology makes solutions more profound, operation makes collaboration smoother, brand allows value to be seen by more people, and branch offices and marketing teams truly bring all of this into the field and transform it into results.
Jinan Agriculture has always taken "creating a new ecology of soil" as its mission, adhering to the values of "model first, product based; innovation as its soul, integrity as its life". This is not only the direction of enterprise development, but also the coordinate for all farmers to move forward together.
The mid year conference is not the end, but a new starting point for the journey in the second half of the year. Next, all the farmers will translate the consensus formed at the meeting into action, apply the methods learned to the market, and transform the support of various departments into the ability to serve customers. Think with one heart and work with one heart, with more firm confidence, more professional service, and closer collaboration, to jointly embrace new challenges and create new achievements.
The same farmers, the same goal; Unite with one heart and move forward side by side.
